这是一个商业分析课程仓库,涵盖R、Excel、Power BI和SQL,包含数字营销、金融和战略领域的实践学习材料。

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最近更新

2026-07-29

AI 仓库情报摘要
FR-AI / ANALYSIS

为什么值得关注

该仓库提供由具有行业经验的数据分析师讲授的结构化实践课程,包含真实数据集和作业案例。

适合谁使用

  • 本科生或研究生商科学生
  • 希望掌握实用技能的分析师初学者
  • 想要学习商业分析工具的专业人士
  • 对应用分析感兴趣的自学者

典型使用场景

  • 跟随课程讲座和作业学习
  • 利用提供的数据集和案例练习数据分析
  • 学习结合R、Excel、Power BI和SQL解决商业问题
  • 为数字营销或商业战略职位做准备

项目优势

  • 基于项目的实践方法,使用真实数据集
  • 涵盖多种行业标准工具(R、Excel、Power BI、SQL)
  • 包含安装指南和辅助脚本,易于上手
  • 讲师具有数字营销领域真实数据分析经验

使用前须知

  • 仓库仅供教学使用,可能不完整或会更新
  • 未明确许可协议或贡献指南
  • 部分作业可能不提供解答
  • 假设学习者具备一定的分析基础

README 快速开始

Business Analytics 2026-3 📊

Repository for the Business Analytics course corresponding to the 2026-3 academic term, taught by Juan Nicolás Velásquez Rey (M.A. in Economics, Universidad de los Andes).

📚 Course Description

This course provides a hands-on introduction to data analytics for business decision-making. Students will work with tools such as R, Excel, Power BI, and SQL, applying analytical concepts to real-world problems in digital marketing, finance, and business strategy.

🗂 Repository Structure

  • syllabus/: Course syllabus and schedule
  • lectures/: Class materials (slides, scripts, notebooks)
  • datasets/: Datasets used in class
  • cases/: Workshops and assignments
  • solutions/: Solutions (if applicable)
  • utils/: Helper functions or scripts
  • sops/: Setup and download guides (R, RStudio, VS Code, GitHub)

🛠 Tools & Technologies

  • R & RMarkdown
  • Excel
  • Power BI
  • SQL (basic)

👨‍🏫 Instructor

Juan Nicolás Velásquez Rey
Data Analyst in Digital Marketing | Experience in A/B testing and experimental economics
📧 velasquez_juan@javeriana.edu.co


This repository is intended for educational purposes and may be updated throughout the semester.

项目描述

Course repository for Business Analytics, including lectures, exercises, and applied projects.

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